PitchLevel
PitchLevel — Development Lead + Web Build
Overview
PitchLevel is a platform that connects tech giants with their target audience at in-person, luxury hospitality sporting events. Drew+Rose was brought in to create a completely new brand in a new space, bringing the founder's vision to life and helping pioneer a totally new approach to an otherwise well-trodden path.
My Role
I was the lead developer, managing a team of 3 other developers to deliver the site. I worked directly with the project manager and design team to keep the build on track, and took a lead role in speaking to the client during the build process to answer questions and make them feel comfortable throughout.
What I Delivered
A bespoke monogram logo reflecting the 'sports track' and making connections, with animations created across the brand ecosystem to bring the identity to life. The colour palette was developed to encapsulate the element of luxury associated with their events, embracing regal dark greens and luxurious gold.
The full brand identity and WordPress website were delivered from initial brief to launch within 12 weeks.