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Property Hub

Performance Marketing (Lead Generation), Account Management, Web build.

Property Hub

Overview

Property Hub is a property investment education platform. Drew+Rose manages their digital marketing, and I serve as the account lead overseeing five lead generation funnel campaigns across multiple channels.

My Role

I own the full marketing relationship — from funnel strategy and campaign planning through to hands-on management of Meta and Google Ads campaigns, ongoing optimisation, content coordination, and performance reporting back to the client.

What I Delivered

Five concurrent lead generation funnels running across Meta, Google Ads, Reddit and LinkedIn. Each targeting different audience segments and stages of the buyer journey. We also manage newsletter acquisition campaigns and webinar promotion.

Results

104%
Over annual lead target
48%
CPA reduction on Meta
38%
Newsletter sign-up cost reduction
1.5 months
Ahead of schedule for annual lead target
© 2026 Alex Loughlin.