Reside Worldwide
Apart-Hotel Brand — Project Management + Web Build
Overview
Reside Worldwide is one of the largest apart-hotel brands in the USA, with ambitious expansion plans into new markets. They needed a brand-new website, separate from their existing corporate site, to clearly communicate their partner-facing proposition and showcase the benefits of apart-hotels to a new American audience.
My Role
I managed this project end-to-end as the account lead. I was the primary point of contact for the client, coordinated with an external design agency on the visual identity, and managed the developer on execution. I owned the timeline, the client relationship, and the QA process.
What I Delivered
A fully custom WordPress website built with a bespoke theme and Advanced Custom Fields for flexible content management. The site was designed around a clear customer journey with a striking new visual identity to differentiate the partner proposition from the corporate brand.
The build went from approval to launch in a record two weeks, with one of the shortest QA and feedback periods of any website build at Drew+Rose.